Your email signature is doing sales work — or it isn’t.

Count what your shop emailed last month: quotes, follow-ups, booking confirmations, review requests, "here's your care instructions." Every single one ended with either a professional block that tells the customer who you are and what to do next — or with a bare name and "Sent from my iPhone."

A signature isn't decoration. It's the next step, handed to the customer: a number they can tap, a booking link they can click, proof of your work one tap away. On a $4,000 decision, those small signals of "this is a real business" do quiet, constant work.

What a shop signature needs

• Who you are. Name, role, shop name — with the logo or a photo, sized right.
• A phone number that works on tap. Most of your customers read email on a phone.
• A booking link. The single highest-value line in the block — it turns "reply when you get a chance" into a one-click next step.
• Where the work lives. Instagram, your site, your Google reviews — wraps are visual; let the portfolio close for you.

Why most signatures break

The usual attempt — built in Word, or a screenshot pasted at the bottom — falls apart in the wild. Gmail strips styles, Outlook mangles layouts, and images get blocked by default. A signature has to be built email-safe: table-based layout, embedded icons, nothing that depends on the customer's mail app behaving. That's fiddly to hand-build, which is why most shops don't.

Generate yours — free

The free email signature generator does the fiddly part: three layouts, your brand color, photo or logo with size control, social icons — built email-safe, then copied straight into Gmail, Outlook or Apple Mail. No signup.

And when the replies come in? In Wrapstart you connect your own email address and phone number, and every message — email, text or call — lands on the customer record. See Communications.